Digital Marketing Associate - USA

Monrovia, CA

The Digital Marketing Associate will assist in the development, implementation, and coordination of marketing programs that drive leads, opportunities, and sales online, including online campaigns, email marketing, social media campaigns, content marketing campaigns, cross-marketing projects, and other digital marketing initiatives.

The ideal candidate will be passionate about marketing in the digital age and excited about driving lead gen through these vehicles. Because Parasoft is a B2B software company providing technology to software development organizations, the ideal candidate must also be comfortable in the high-tech software space.

This position will collaborate closely with members of the marketing team, reporting to the Director of Marketing to perform daily tactical activities that produce results for the company. The requirements listed below are representative of the knowledge, skill, and/or abilities required.

  • Update corporate website (managed by CMS), update landing pages (managed by CRM), and use other modern digital marketing technologies that augment the Parasoft web infrastructure
  • Assist with and implement marketing programs that span digital channels – email, search, digital content, web, and social media
  • Perform ongoing keyword discovery, expansion, and optimization for ongoing corporate SEO goals
  • Conduct social media outreach and support the area of internet and social media marketing
  • Support with testing, reporting, and analysis of all campaign and marketing metrics
  • Aid in the creation of marketing and communication materials, including graphics, videos, and other collateral
  • Assist with creating digital advertisements and optimizing/monitoring PPC ad campaigns
  • Evaluate new digital technologies to stay ahead of ongoing social media changes
  • Understand Parasoft’s messaging in internal and external communications, help protect the Parasoft brand, and help to ensure that our messaging is compelling and consistent in all collateral, web messaging, and campaign initiatives
  • Other projects and duties to support the sales, marketing, and customer success teams as they fall to digital marketing
  • Bachelor’s degree in marketing or related field
  • Minimum of four years experience in marketing profession
  • Ability to understand and communicate technical products and their subtle differentiators to a technical audience
  • Experience with Adobe Creative Suite; proficiency in Adobe InDesign and Illustrator is desired
  • Comfort navigating basic HTML and CSS code
  • Excellent communication and interpersonal skills
  • Strong analytical and creative problem-solving skills
  • Ability to manage multiple projects and tasks simultaneously while maintaining a very high quality of work and attention to detail

Apply Here


For over 30 years Parasoft has been committed to creating quality software. We strive to extend that vision into creating a quality work environment. This starts first and foremost with hiring the best in our industry; building a team of top-notch professionals and an environment where every individual will contribute to the processes, decisions, culture, and future of our company.

The health, welfare, and future of our employees and their families are imperative. We offer an expansive benefits package that features a multitude of insurance coverage choices, including health, vision, dental, life, and disability. To expand your future, we provide education assistance, retirement services, adoption assistance, professional development, and training. A competitive salary, generous compensation plans, and comprehensive Paid Time Off program with scheduled paid holidays throughout the year help you balance work and play.

Parasoft is an Equal Opportunity / Affirmative Action Employer.

Note to Recruiters and Placement Agencies:

Parasoft does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Parasoft employee. Parasoft will not pay fees to any third party agency or firm without a signed fee agreement and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Parasoft and will be processed accordingly.