Digital Marketing Technologist - Monrovia, CA - USA

 

Parasoft is the leading provider of solutions for development and testing of IoT, embedded/safety critical and enterprise applications. Located just outside Los Angeles in beautiful Monrovia, we are a dynamic company with a strong vision, great people and cutting-edge technology. Parasoft fills a critical and rapidly expanding role in a world where organizations demand agility and quality in the software they release to customers.

Due to continuous growth we are expanding our marketing team and are looking for a passionate individual join the team as a Digital Marketing Technologist. You will have the responsibility to create, implement, manage and coordinate marketing programs that drive leads, opportunities, and sales, including PPC Ad campaigns, SEO/SEM optimization, social media campaigns, online campaigns, email marketing, content marketing campaigns, cross-marketing projects and other digital marketing initiatives.

The ideal candidate will be passionate about marketing in the digital age and excited about driving lead gen through these digital vehicles, namely SEO/SEM/Paid Advertising. Because Parasoft is a well respected and recognized, global B2B software company providing state of the art, modern technologies to software development organizations, the ideal candidate must also be comfortable in the high-tech software space. 

The requirements listed below are representative of the knowledge, skill and abilities required. 

  • Create, implement and manage marketing programs that span digital channels – search/paid, web, social media email and digital content 
  • Perform keyword discovery, expansion, and optimization for ongoing corporate SEO goals
  • Update corporate website, update landing pages, and use other modern digital marketing technologies that augment the Parasoft web infrastructure
  • Manage social media outreach and support social media marketing
  • Manage testing, reporting, and analysis of all campaign and marketing metrics
  • Research, create, implement and manage digital advertisements and optimize/monitor PPC ad campaigns
  • Evaluate new digital technologies to stay ahead of ongoing social media changes
  • Understand Parasoft’s messaging in internal and external communications, help protect the Parasoft brand, and help to ensure that our messaging is compelling and consistent in all collateral, web messaging, and campaign initiatives
  • Other projects and duties to support the sales, marketing, and customer success teams as they fall to digital marketing
  • Bachelor’s degree in marketing, engineering or related field
  • Minimum of 5 year in B2B digital marketing
  • Experience in successfully implementing and managing Paid Media Advertising, SEO/SEM and Social Media Marketing
  • Proficient with Web Analytics, PPC, SEO/SEM tools
  • Basic skills in using Adobe Creative Suite or similar
  • Ability to understand and communicate technical products and their subtle differentiators to a technical audience
  • Comfort navigating basic HTML and CSS code
  • Excellent communication and interpersonal skills
  • Strong analytical and creative problem-solving skills
  • Ability to manage multiple projects and tasks simultaneously while maintaining a very high quality of work and attention to detail

Apply Here

Benefits:

For over 30 years Parasoft has been committed to creating quality software. We strive to extend that vision into creating a quality work environment. This starts first and foremost with hiring the best in our industry; building a team of top-notch professionals and an environment where every individual will contribute to the processes, decisions, culture, and future of our company.

The health, welfare, and future of our employees and their families are imperative. We offer an expansive benefits package that features a multitude of insurance coverage choices, including health, vision, dental, life, and disability. To expand your future, we provide education assistance, retirement services, adoption assistance, professional development, and training. A competitive salary, generous compensation plans, and comprehensive Paid Time Off program with scheduled paid holidays throughout the year help you balance work and play.

Parasoft is an Equal Opportunity / Affirmative Action Employer.

Note to Recruiters and Placement Agencies:

Parasoft does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Parasoft employee. Parasoft will not pay fees to any third party agency or firm without a signed fee agreement and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Parasoft and will be processed accordingly.