Web Marketing Manager - USA

Monrovia, CA

The Web Marketing Manager will assist in the development, implementation, and coordination of marketing programs that drive leads, responsible for creating and implementing online marketing strategies and ongoing experimentation to increase sales and revenue at Parasoft.

The ideal candidate will be passionate about marketing in the digital age and excited about driving lead gen through these vehicles. Because Parasoft is a B2B software company providing technology to software development organizations, the ideal candidate must be comfortable in the high-tech software space.

This position will collaborate closely with members of the marketing team, reporting to the Director of Marketing to perform daily tactical activities that produce results for the company.

  • Update corporate website (managed by CMS), update landing pages (managed by CRM), and use other modern digital marketing technologies that augment the Parasoft web infrastructure.
  • Assist with and implement marketing programs that span digital channels – email, search, digital content, web, and social media.
  • Perform ongoing keyword discovery, expansion, and optimization for ongoing corporate SEO goals.
  • Manage ongoing experimentation and strategy, focusing on lead gen.
  • Track and produce useful reports for management, focusing on data-driving new opportunities for growth, including testing, reporting, and analysis of all campaign and marketing metrics.
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and identify key opportunities to ensure our online marketing efforts have the highest possible ROI.
  • Keep pace with search engine and digital marketing industry trends and developments.
  • Bachelor’s degree in marketing, computer science, or related field
  • Minimum of one-two years experience in related role
  • Experience with Adobe Creative Suite; proficiency in Adobe InDesign and Illustrator is desired
  • Comfort navigating basic HTML and CSS code is highly preferred
  • Excellent communication and interpersonal skills
  • Strong analytical and creative problem-solving skills
  • Ability to manage multiple projects and tasks simultaneously while maintaining a very high quality of work and attention to detail

Apply Here


For over 30 years Parasoft has been committed to creating quality software. We strive to extend that vision into creating a quality work environment. This starts first and foremost with hiring the best in our industry; building a team of top-notch professionals and an environment where every individual will contribute to the processes, decisions, culture, and future of our company.

The health, welfare, and future of our employees and their families are imperative. We offer an expansive benefits package that features a multitude of insurance coverage choices, including health, vision, dental, life, and disability. To expand your future, we provide education assistance, retirement services, adoption assistance, professional development, and training. A competitive salary, generous compensation plans, and comprehensive Paid Time Off program with scheduled paid holidays throughout the year help you balance work and play.

Parasoft is an Equal Opportunity / Affirmative Action Employer.

Note to Recruiters and Placement Agencies:

Parasoft does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Parasoft employee. Parasoft will not pay fees to any third party agency or firm without a signed fee agreement and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Parasoft and will be processed accordingly.