Product Marketing Manager - Functional Testing Products

Parasoft is searching for a high energy and results driven Product Marketing Manager to develop and execute go-to market strategies, thought leadership, differentiated product positioning and messaging, and enablement of sales and partner organizations for Parasoft’s functional testing products portfolio.

  • Collaborate with marketing and product management team to create product marketing strategy and campaigns
  • Develop product messaging that differentiates new products and services from others in the market
  • Drive high quality leads and visibility in the market with well-defined and executed go-to market programs
  • Pinpoint sales organizations training needs and develop programs for field sales to enable on-going education about market
  • Develop and maintain sales material, including sales playbooks, case studies, presentations, and demos
  • Have deep knowledge of the sales cycle and understanding of the different personas involved in software and services purchases
  • Understand the buyer journey as it relates to product feature adoption and usage, to drive effectiveness of go to market strategy
  • Keep up with the market in order to differentiate and position against the competition
  • Actively contribute to and represent Parasoft in speaking engagements, blogging, and social media
  • Support marketing programs worldwide, including industry tradeshows, partner programs, field events, and more
  • A minimum of 5 years of product marketing experience in the software industry, preferably software testing
  • An understanding of the software development lifecycle including DevOps
  • Excellent verbal and written communication skills
  • Experience in developing and driving go to market programs and the creation of marketing content
  • Ability to work collaboratively with other team member and departments
  • High energy and passionate personality that will promote and evangelize products and company both internally and externally
  • Strong interpersonal skills and ability to earn trust and respect of the sales team

Apply Here

Benefits:

For over 30 years Parasoft has been committed to creating quality software. We strive to extend that vision into creating a quality work environment. This starts first and foremost with hiring the best in our industry; building a team of top-notch professionals and an environment where every individual will contribute to the processes, decisions, culture, and future of our company.

The health, welfare, and future of our employees and their families are imperative. We offer an expansive benefits package that features a multitude of insurance coverage choices, including health, vision, dental, life, and disability. To expand your future, we provide education assistance, retirement services, adoption assistance, professional development, and training. A competitive salary, generous compensation plans, and comprehensive Paid Time Off program with scheduled paid holidays throughout the year help you balance work and play.

Parasoft is an Equal Opportunity / Affirmative Action Employer.

Note to Recruiters and Placement Agencies:

Parasoft does not accept unsolicited agency resumes. Please do not forward unsolicited agency resumes to our website or to any Parasoft employee. Parasoft will not pay fees to any third party agency or firm without a signed fee agreement and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Parasoft and will be processed accordingly.